Paul Ashby
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Perhaps the Insanity Is Nearly Over
Clients have woken up to the fact that the Citizens of the Western World are becoming more and more distracted by the various media that continues to proliferate under advertising's largess. As advertisers spend more, they extend media's restless tentacles, thus distracting us to the point where marketers have to spend yet more to regain our attention (if they ever had it in the first place!) All the mounting... (posted by Paul 1 year 82 days ago.)
Clients have woken up to the fact that the Citizens of the Western World are becoming more and more distracted by the various media that continues to proliferate under advertising's largess. As advertisers spend more, they extend media's restless tentacles, thus distracting us to the point where marketers have to spend yet more to regain our attention (if they ever had it in the first place!) All the mounting... (posted by Paul 1 year 82 days ago.)
Wake up Marketing and face the 21st Centuary!
Your innovation-averse culture must go! Marketing and advertising are on the slide. When will these once great businesses confront reality and fight back? Because at the moment both Advertising and Marketing have become innovation-averse cultures! Both professions are risk-averse, innovation-averse and antipathetic to new ideas. Worse than that they are totally lacking in accountability because those... (posted by Paul 1 year 137 days ago.)
Your innovation-averse culture must go! Marketing and advertising are on the slide. When will these once great businesses confront reality and fight back? Because at the moment both Advertising and Marketing have become innovation-averse cultures! Both professions are risk-averse, innovation-averse and antipathetic to new ideas. Worse than that they are totally lacking in accountability because those... (posted by Paul 1 year 137 days ago.)
Yes, Most Definitely Advertising and Marketing Is Simply Not Fit For Purpose
It would appear that when politicians have "big ideas" they are immediately positioned as just "a marketing device", signifying nothing. That's how far Advertising & Marketing have fallen! The dangers facing advertising and marketing are many and complex, however we have to stop and stand back and re-examine the whole process of commercial communication for the practitioners... (posted by Paul 1 year 189 days ago.)
It would appear that when politicians have "big ideas" they are immediately positioned as just "a marketing device", signifying nothing. That's how far Advertising & Marketing have fallen! The dangers facing advertising and marketing are many and complex, however we have to stop and stand back and re-examine the whole process of commercial communication for the practitioners... (posted by Paul 1 year 189 days ago.)
Is Advertising all about Fraud?
It's about time that we had some straight talk about, what we call Fraudgate! Because most advertising and marketing reporting is total BS! A combination of wishful thinking, propaganda and deliberate deception. We've been trying to track accountability (or rather the lack of it) in advertising and marketing for over twenty years. The one constant that keeps returning is "How do these people get away with it"? Because... (posted by Paul 1 year 200 days ago.)
It's about time that we had some straight talk about, what we call Fraudgate! Because most advertising and marketing reporting is total BS! A combination of wishful thinking, propaganda and deliberate deception. We've been trying to track accountability (or rather the lack of it) in advertising and marketing for over twenty years. The one constant that keeps returning is "How do these people get away with it"? Because... (posted by Paul 1 year 200 days ago.)
The Problem with Advertising Agencies
It is a shame that the Marketing Director of Kellogg s appears to be protecting advertising agencies for this is a moment of fundamental assessment of what advertising agencies should or should not do. Certainly redefining advertising is the right thing to do however it is not going to be easy. After more than fifty years of advertising, Advertising Agencies have accumulated yet another ill-designed feature... (posted by Paul 1 year 334 days ago.)
It is a shame that the Marketing Director of Kellogg s appears to be protecting advertising agencies for this is a moment of fundamental assessment of what advertising agencies should or should not do. Certainly redefining advertising is the right thing to do however it is not going to be easy. After more than fifty years of advertising, Advertising Agencies have accumulated yet another ill-designed feature... (posted by Paul 1 year 334 days ago.)
Marketing & Advertising Have Drifted Towards Abstraction , Waffle & Theory.
To save ourselves we have to forget smooth talking, software and money manipulation - to restore advertising and marketing we have to understand the meaning of the word communication and then practice it! The trouble with Britain is that the whole of the entrepreneurial society is in the City, despite the fact that skill is what built this country but nowadays it is treated with... (posted by Paul 2 years 30 days ago.)
To save ourselves we have to forget smooth talking, software and money manipulation - to restore advertising and marketing we have to understand the meaning of the word communication and then practice it! The trouble with Britain is that the whole of the entrepreneurial society is in the City, despite the fact that skill is what built this country but nowadays it is treated with... (posted by Paul 2 years 30 days ago.)
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